Despite the sharp increase in house prices in the UK, more and more britons opt for a holiday home and, contrary to populary belief, Spain is not the main destination. A third of all british holiday home owners have a holiday home in their native country. Spain comes second, with a fourth of britons choosing it to invest in the property market there.

In the UK, the britons go for the South West, with 30% of all holiday home owners choosing the South West when they buy. The Midlands is the least popular location.

The trend is upwards, as 7% of the holiday home owners admitting that they're thinking of buying a holiday home in the next 5 years. If that happens, the number of holiday homes will double.

More and more britons buy, not just as an escape and as a holiday home, but also as an investment. By buying a holiday home within reach, they are counting on enjoying their holiday home, while also making a profit from it. More britons opt to rent their holiday homes to holidaymakers, either by using specialised agencies or adopting a more DIY approach and marketing their holiday homes on their own on the internet.